What is the vision?
What is the purpose of the [feature, app, site, etc.]?
- Why should we go for this?
- How does this apply to the vision?
What are the goals of the [feature, app, site, etc.]?
Goals may be considered to be milestones on the hunt for our vision, while knowing that the vision is an ideal we may never reach, but die trying to.
How will we know we are successful?
- What does success look like for the user?
- What does success look like for the business?
- How do we measure success?
Who are the users of the [feature, app, site, etc.]?
What problems are we solving for them?
See https://blog.valkysers.de/2021/12/13/aha-agile/: Do you really need a car, or do you need to get from A to B?